How to Create ALL the Content

Welcome to another episode of teachers in business. Today, this is Episode 25. And it is gonna work a little different. Usually I sit down and outline and like, scripted out almost. And today that's not going to happen because today we are going to talk about content, we are going to talk about content from the perspective of more content. So one of the things I hear from clients and from colleagues all the time, is you have so many ideas, where do they all come from? Listen, you have way more ideas than you realize the difference between you and me, as I have learned how to capture them in this is a skill, this is something you can do this is something I had to figure out how to do. And so what I want to talk to you about today really quickly, I think this one is going to be short, but we'll see in a second. What I want to talk to you about today really quickly is how to capture all those ideas, but you don't realize yet is you have plenty of content, in your brain content for your social posts. For the podcast, you want to watch, or launch for videos you want to create for trainings you want to do, it's all in your head already, you just haven't figured out yet how to pull it out. And that's what we're going to talk about today. So this is something that is in my head today, because it is something I spent all last week talking to people about in various ways. I have one client who currently posts one time a day, and she's starting to think about more. But the transition from posting once a day to twice is actually the hardest transition. So what I find with clients, what I found for myself, is like when you first start in business, what you think to yourself is like, Okay, I have to be present, I can do one a day. And when you go from one a day to like twice a day, it's like, oh my gosh, it's twice as much. That's 14 posts in a week. And if you're on multiple platforms, all of a sudden, you're getting into like 10s of posts, maybe 2020 something, and it starts to creep in feel like a lot. And that can be really overwhelming. Because you're like, well, but I have to have 20 different ideas. Well, actually you don't. That's the trick. There's part of it is you don't need as many ideas as you think you do. The other part of it is you have more ideas than you realize. So we're going to take those in two parts. The first part is you don't need as many ideas as you think you do. I was writing posts this morning before I started to record this episode. And here's what I have been thinking about. I know that as a coach, one of the things I talk about ad nauseum It is like my crusade in life is simplicity is how to keep things simple. checking in with yourself on keeping things simple on letting things be simple. And so I think this morning, I tend to post you know, three or four times a day, over the course of the week, there's some videos mixed in and most of those I do live, and there are trainings a couple times a month. But I wrote posts this morning sitting at my desk and I don't always do this, please, please don't take this as like a sign of the fact that I'm always ahead because I'm not in that's okay. This morning, I sat down and wrote the posts for basically Monday through Thursday this week. So what's that, like? 1516 posts. Out of those 1516 posts I wrote, five of them were about simplicity in some way. One of them was just like a graphic and a question. One of them was a story about simplicity. One of them was just a straight question related to goals and keeping them simple. I think another was a picture. I mean, the thing about it is you can take one concept, one thing that really matters for you in your business, and talk about it all the ways think about if you're teaching a student or a kid, or one of your kids something new, or something really important. What you do is let them play with it. You let them touch a version of it, you have them write about it. You have them sing a song, you have them, watch something on it, you read something about it, you do it all the ways. So you can take one idea, one core idea for you in your business, and you can talk about it all the ways. And here's the thing, I could write five posts about simplicity. This week, but I could write five more next week. Because the people who are in my world are trying to make their lives simpler. They're trying to make their businesses simpler. So there's no case where they have heard that from me enough, where they don't need another prompt to keep it simple. Like I need it myself.

So that's the other part of this, you can say it five ways. And then you can say it five more ways, and people are not going to be tired of hearing it. So think about those core ideas in your business. Think about you know, for me, there's simplicity there consistency, its evaluation? Are these are the things that I talked about time and time and time again?

What are they for you? And how many ways can you think of to talked about them this week, pick one, try it all the different ways.

Okay. For me, and then try it again. Next week. My people don't get tired about making about heat of hearing about how to make things simpler, right? We can always all make things simpler, we all get lost in complexity. So I just keep talking about simplicity, and all the ways that I can think of, and sometimes I'm thinking, I'll sit around and think and be like, oh, there's another way, and they'll just appear. So think about is those core ideas and stick with them. I have a list in a notebook of core ideas. It's it's on my desk. And when I'm like, oh god, what do I say next?

I go back to them. And I think like, Oh, you know what? evaluation is one of my core ideas. How have I talked about this this week? What are some other ways I can do it? Okay, so that's one side of this coin. You can take your core ideas for your business, almost like pillar ideas, I one client who calls them her pillar ideas. Think of them as like the underpinnings the foundation of what you're teaching and selling and marketing to people. What are those core ideas? And how many ways can you think about them. The other side of this coin is you first side as you can talk about one thing lots of ways. The other side of the coin is that you have more ideas than you realize, you have lots of ideas. If you've never read Big Magic by Elizabeth Gilbert, you should go read it. This is one of those things from that book that sticks with me, she talks about in that book ideas, like almost like birds, that come the fly around and land on us. And if we don't acknowledge them, they fly away. Right, they might come and touch us a bunch of times. But if we're not interested in capturing them, and saying hello, then they go find someone else. She talks about it in a slightly different way. But that's the way like my brain has interpreted over time. Listen, you have ideas all day long. For little tiny posts, what you probably don't have is a way to capture them. And that is what you need. For some of my clients. It is a notebook. For some of my clients. It's the notebook app in their phone. For me, it's Google Keep, which is a note app, and it's in my phone. And my Google Keep app is like 17 versions of crazy, quite honestly, it is an endless supply of like half formed ideas. Listen, now all of them get used. But they're all these little bits of things. Sometimes they're like complete posts, sometimes I have an idea. And I sit down and I just write it all out on my phone really quick. Sometimes that takes, you know, like three minutes happened to me yesterday, twice. Sometimes it's like a little snippet of something I want to talk about. Like every now and then I have read through some of my crazier notes. One of them says confession of a nosy neighbor. The other one says doubt vacation. Then there's one that says peanut butter focus, the best number is 51. These are all things I've written about at some point. Sometimes like I have a snippet in here that says courses are great if you're going to actually implement what you learn. I don't think I've written about that particular snippet, per se.

But I can and it's there when I want it. So what happens is if you start to collect the ideas that pass by your brain that sort of flipped by like birds in the air, if you just get yourself to pause and take a second and capture it. Maybe later you'll know what it means. Maybe you won't sometimes I write things down boy before I lay down in bed and the next morning I look at them and I'm like What now? World was that, or some of the magic that you had in that moment when you had the thought has sort of leaked away. But a lot of times I write those things down, and I keep them in my notes app. Because, you know, a month from now, as I'm scrolling through my phone, and I'm thinking like, What What idea? What do I want to talk about today? All sudden, it's like, oh, yeah, and I regrab the magic. The key to this is not judging your ideas. This is a free for all this is meant to be like, all the ideas are valid, just throw them all in there, it's okay. They're all worth something because you had them. Right. So making the transition where you you're posting more, you're sharing more, has to come with it, less judgement of yourself, and less wanting the idea to be perfect. I am constantly fascinated, like, I'll have a post, alright, and it'll be like, yes, and I've thought really hard about it. And I'll be like, this is the post, this is amazing, people are gonna love it, and you put it out in the world, and people are like to do nothing. And then I'll have like a little tiny post fly by the seat of my pants. Like, stood at the kitchen counter, typed it and shared it. And people were like, this is the best thing since sliced bread. And you're like, what the heck. But that's how it works. You can't predict what's going to strike people right in the right moment. That's not that's not how it works. So what you do is you just keep going. You don't need to judge the ideas, you just need to share them. thing, I have a client who one of the things she realized working together is that she has a lot of good to share. And when she doesn't share it, she's actually doing a wrong because she is holding back useful things from other people. It's like if you had the cure for someone's lifelong problem, if you didn't share it, it would be like immoral, right? It'd be a terrible thing. If you knew how to fix what they had going on. And you're just like, yep, nope, don't know how to share it. That's the thing. Sharing effectively posting more, all it takes is practice. It is a matter of deciding that you can write about something 10 different ways. And being cool with it. Like nobody cares. If you repeat yourself, they need you to repeat yourself, honestly, I need you to repeat by yourself, I need to repeat myself to myself, I need to see an idea a lot of different ways. It is a matter of capturing all the good ideas you have as they go by and just finding a way to use them. And then you sit down like me like this morning, I went into my Notes app when I sat down to write. And I emailed myself a bunch of the little snippets, like five of them, and turns them into posts. So for me, five little snippets goes a long way. Because then I'm interspersing it with, you know, an invitation to my email list. a post about this week's podcast episode, a invitation to my group, all the other things, a chart that I made this week about how business doesn't have to be so miserable, which is going to be great. Be post later in the week, you'll have to come find it. So they're all these things. And suddenly, I'm at three or four posts a day, sometimes I write four posts a day, and I think like oh my gosh, I have more things to say. And I like stick them in my notes app. And I feel like I don't have room to save them all. But I don't want to inundate people. But actually, I'm not inundating people, people want to hear what I have to say. And that's one of the core beliefs in here. So in the end, there are a couple of core beliefs that come with posting more sharing more content being more visible. One of them is people want to hear what I have to say. People want to hear what you have to say they come to you because they believe in you because they like what you're saying because it's useful to them. So people want to hear what you have to say is a core value core thought to have here.

The next one is my ideas are all good enough right now. That's something I think all the time. Even my like weird analogies my like, my crazy half formed ideas.

They're all good enough right now they're all useful to someone right now. And then the last one I think all the time is this idea might help one person take one step. And listen, if you You have an idea that might take one person one step, it's important to share it. Because otherwise, what if they don't take that step at all? Right? Maybe you're one idea for that one person, is the thing they need. Maybe that step is the one that makes all the difference for them. What if you didn't share it? What What do they do then. So if you go back to thinking about it as a service, as a way for you to give what you have to others, suddenly, it lightens the load of it, right? Because in the end, it's not about you. All these things you're sharing are for the people that are with you. They're for the people that want to be with you. They're for the people that are going to discover you and be like, Ah, she's the bomb, they're going to be for the people that need you, in the moments when things are hard. And that come to look at what you have for inspiration. They are how you serve as inspiration. So think about all the ways that you can say your core ideas, start to find a method for capturing little bits of ideas that float past your brain, and then start to use them. And then finally, the last thing I would say is remember that imperfect is all there is, there is no perfect post, there is no perfect offer, there is no perfect time of day, there is no perfect post for us a certain platform, there is none of that none of it exists. It's not a thing. imperfect is the only way it is the only option. So if you're cool with imperfect, just go man, I post typos at least three times a week where I'm like, Oh my god, and I proofread things, but it still doesn't fix everything. And it's okay. Be imperfect. Share your content, share your good ideas. That is what will help people learn about you and what you offer. And the business you're trying to go grow. You have all the ideas. It's just a matter of accepting them from the universe rate of letting them come and then sharing them through yourself. So that is it. Go create all the content. And if this sounds crazy, or you want more of this either way, either you're like, man, She's nuts. How do I actually do this? If you're stuck on how do you actually do this calm? Let's talk about it come set up, set up a time, go to my website, which is torpeycoaching.com set up a time, let's talk if you're like, Oh, yes, more of this and more of this. There's more podcast episodes. But also, what we do in one on one coaching is this. And then some, like we do all the best things one on one, where we get the things that perfect for exactly you that you need in that moment. Like at least three times a week, I asked somebody a question and they're like, Oh, that makes all the difference. And that's what one on one coaching is for. Because it's this but it's exactly for you in the moment you need it. So much fun. So if you want more more and more come, let's talk about that. You do the same thing. Go to my website, which is torpeycoaching.com and book a time to talk I can't wait to talk to you about content in business and all the things and building a business you love and not driving yourself insane. Because man, my core values are keeping it simple. Evaluating the heck out of it. And being crazy consistent in the way that works for you. doesn't need to be this hard. I promise. I'm here for you. So I can't wait to talk to you about it. Have a great week.